1-17-2013
Obviously, the big news was the announcement by Spartan that Reebok has signed on as a major sponsor. Here's the letter Joe sent out to all Spartan Racers.
When
I started Spartan Race along with six other extreme athletes, we had a simple
goal: rip people off their couches to do what humans were made to do; run, jump,
climb and sweat. We knew how outdoor sports and adventure changed our lives so,
based on the discipline and strength of the ancient Spartans, we set out to
create a challenge and inspire performance. Above all, we knew we could take
what we learned and change other people’s lives for the better.
We’ve
had quite a journey since those early days. And now we’re stepping it up in a
big way as we embark on an incredible new partnership. Reebok is now the title
sponsor for Spartan Race, which kicked off today at The Reebok Spartan Race
Times Square Challenge.
Why Reebok? We both share the same ideals
about the future of fitness and how it can transform people and communities
forever. Back in 2010, we started with a small race of a few thousand people in
Vermont. Even then we aimed to create a sport. In 2013, we’ll see half a million
Spartans cross our finish line. We are the leader in obstacle course racing
with timing standards, global rankings, escalating distances, and cash purses.
This is a sport for everyone, for all levels and all ages, from the elite
athlete, to the first time participant.
Reebok shares our vision; they
recognize that Spartan Race is more than just a race, it’s a lifestyle. We both
believe that through fitness, ordinary people can realize their full potential
and reap the benefits of a healthy lifestyle.
We now have the platform we
have been looking for. The DNA of Spartan Race won’t change. We’ve just found a
partner to help us continue the journey we started at that very first race in
2010.
Thanks to everyone at Spartan Race and Reebok. It’s time to take
this to the next level… together.
Sincerely,
Joe De Sena
Spartan
Race Founder and CEO
